Meisei

    Keeping your reviews trustworthy

    Run your reviews so shoppers can believe them. Each practice below says what to do and what Meisei does to help.

    Regulators in the US, the EU and the UK have rules about fake reviews, rewarded reviews and hiding negative ones, and these practices help your store stay on the right side of them. This page isn't legal advice. If you have a legal question, ask your own lawyer.

    Ask every customer

    Ask everyone who ordered, not only the customers you expect to be happy.

    • Meisei asks each order for a review once, skipping canceled orders and customers who opted out of marketing email. See Collecting reviews.
    • The review page saves whatever rating the customer taps first, and every rating goes through the same steps.
    • If Klaviyo sends your requests, keep your flow open to everyone Meisei hands it.

    Publish every rating

    An honest one-star review belongs on your storefront beside the five-star ones.

    • Turn on Automatically publish new reviews under Settings → Features → Reviews. Every rating goes live as it arrives, and only screening holds one back.
    • If you publish by hand, publish the low ratings in Reviews too.
    • When screening holds a review, decide on what the flag says, not on the stars.

    The Publishing setting switched on, so every new review publishes automatically

    Never take a review down for being negative

    Reject, unpublish or delete a review for what it is, never for its rating.

    • Each of those asks for a reason from a fixed list with no low-rating option, and Meisei keeps the reason and who chose it. See Say why a review comes down.
    • You can't change a customer's words or rating. Redacting a private detail keeps the original.
    • The Rejections by rating chart on the Reviews dashboard warns you if low ratings are being rejected far more often than high ones. See Check that rejections don't follow the rating.
    • Shoppers can report a review that looks fake or abusive. Decide on what the review says, not on whether you like it. See Deal with reported reviews.

    Say when a review was rewarded

    If you give points, a discount or a free product for a review:

    • Give the same reward for every review, whatever it says. Don't add a rating condition to a loyalty rule that pays for reviews.
    • The Loyalty points for reviews automation rewards every review a day after it's written, published or not, and marks it so your widgets show a Rewarded review label.
    • For a reward you give by hand, turn the label on yourself. See Mark a rewarded review.

    Say when someone connected to you wrote it

    You, your staff, your family and anyone you pay shouldn't review your products without saying so.

    • Turn on Connected to the store on such a review, and your widgets label it. See Mark a reviewer connected to your store.
    • A review from an email on a domain you've verified with Meisei is held for you to check.
    • Only import reviews your own customers wrote for your own store, and watch for one browser writing as several customers. See Spot fake reviews.

    Follow up by fixing the problem

    • Reply under the review with what you're doing about it, and contact the customer to fix it. The Follow up on low ratings automation makes sure someone does.
    • Never ask a customer to change or remove their review, and never offer anything for doing it.

    Tell shoppers how your reviews work

    • Your reviews widget has an About our reviews link. Meisei writes the statement from your settings: how you collect reviews, what Verified buyer means, how you publish, and that a review is never taken down for being negative. You can use your own words instead. See About our reviews.
    • Verified buyer means the review came through a request for that customer's order, or from a signed-in shopper with an order for the product. A guest's storefront review never carries it. To take storefront reviews from verified buyers only, see Reviews.
    • A reviews carousel set to show the highest rated, or a lowest rating, shows a selection. Give it a heading that says so, such as "Some of our favorite reviews".

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