Meisei

    Going over an allowance

    This page explains what happens when your store passes the engaged customers your plan includes. A customer counts once a month if they order, earn or spend points, or use a wishlist.

    Nothing changes the day you go over. What happens next depends on one switch in the Busier months section on Settings → Billing: Bill busier months at the plan that covers them. It is on when you sign up, and only an owner can change it.

    The Busier months section on the billing page, with the switch on, the rate and this month's total above the plan's price

    With the switch on (the default)

    Everything keeps working, and the customers past your allowance are billed at your plan's rate:

    PlanIncludedRate
    Starter1,000$2 per 100 engaged customers
    Growth3,000$1.50 per 100 engaged customers
    Scale20,000$1 per 100 engaged customers

    Worth knowing:

    • Customers are billed in whole blocks of 100. One customer past the allowance is a full block.
    • You never pay more than the next plan. Once your month would cost more than the next plan up, it is billed as that plan instead, and never more than $999. Your plan stays what it was, so next month starts again from your plan's price.
    • You hear before it happens. Everyone on your team gets an email when your month is 80 percent of the way to the next plan's pricing, for example "You're about to move into Growth pricing", with that plan's price. You don't need to do anything.
    • It's worked out once, after the month ends. You're billed for the month as it closed.
    • You can see it before you pay it. The This month section shows the bill so far all month, and how many more customers until the month moves to the next plan's pricing.

    The This month section past the allowance, billed as the plan that covers it

    If Shopify bills you, usage is capped at the amount you approved when you installed the app, which reaches the next plan's price: $30 a month on Starter, $250 on Growth and $700 on Scale. The first time a month moves past that into a higher plan's pricing, the top of the billing page asks you to approve a higher limit in Shopify. Until you do, anything over the old limit is not charged.

    The prompt to approve a higher usage limit in Shopify, with its Approve in Shopify button

    Unlimited has no allowance to go over, so the switch does not appear.

    With the switch off

    Nothing above your plan's price is ever charged. Instead:

    1. At 80 percent, everyone on your team gets an email, the This month section says you're approaching the allowance and the reviews, loyalty and wishlists screens show a banner.
    2. Past 100 percent, everything keeps working. You are not cut off mid-month.
    3. Fourteen days later, if you are still over, new activity stops. You get an email the day you go over and another when it stops, and the banner counts down to the date.
    4. The moment you turn the switch on, or are back under, whether you raised your plan or the month rolled over, everything resumes on its own.

    What stops in step 3:

    • Review requests stop going out. Reviews already collected are untouched.
    • No new loyalty members join. Existing members are untouched.
    • No new wishlists are created. Wishlists already saved are untouched.

    Nothing is ever deleted and nothing is hidden from your shoppers: points, rewards, saved wishlists and published reviews all stay as they are, and every widget keeps showing them.

    Changing your mind

    • Turning the switch on stops any countdown immediately. Anything that had already stopped starts taking new activity again, and the month you're in is billed at the cheapest plan that covers it when it closes.
    • Turning it off means the 14-day countdown starts the next time you go over. It does not refund a month already billed.

    Next steps