Glossary

The words you'll meet around Meisei and these guides, in plain language.

Your store

Term	What it means
Account	Everything you own in Meisei: customers, reviews, your loyalty program and settings. Your team is invited to it, and one login can belong to several. See Members and roles.
Store	One storefront. Most accounts have exactly one. You'd add another for a separate brand, region or domain. See Running more than one store.
Customer	A shopper, known by their email address. Customers come from your store, and Meisei adds its own tags and details (such as a birthday) on top.
Products, orders	Your catalog and purchase history, synced from your store. Meisei doesn't sell anything or track stock. It keeps them so it knows what to ask about and who to reward.
Widget	A part of Meisei your shoppers see on your storefront: star ratings, the reviews list, the loyalty panel, the wishlist button. See Storefront widgets.
Time zone	Set under Settings → Organization. It decides which day an order counts on in reports, when rule limits reset and when points expire.
Custom field	An extra detail you keep on a customer, product or order, such as a warranty or a wholesale flag. See Custom fields.

Reviews

Term	What it means
Review	A star rating and some words about a product. It's either published (shown on your storefront) or waiting for you. See Reviews.
Review request	The email that asks a customer to review their order, sent a set time after it's placed, shipped or delivered. See Collecting reviews.
Verified buyer	A badge on a review Meisei can tie to an order (from a review request, or a signed-in buyer on your storefront). On an imported review, it's whatever your old app said.
Source	Where a review came from: a review request, your storefront, or an import from another app. Recorded when the review arrives and never changed.
Review question	An extra question beside the stars, like "How does it fit?". See Review questions.
Screening	Checks that hold a suspicious review for you instead of publishing it: blocked words, profanity, links, and optionally AI. See Moderating reviews.

Loyalty

Term	What it means
Loyalty program	Your rewards scheme: what customers earn, what they can spend it on, and the levels they climb. See Loyalty.
Member	A customer who has joined your program, with a points balance, a tier and a history.
Rule	What a member earns for doing something (placing an order, writing a review) or what they can spend points on. See Rules.
Tier	A level members climb into, like Silver or Gold, with its own perks. See Tiers.
Reward	Something a member has claimed, usually a discount code they use at checkout. See Rewards.
Offer	A rule shown in its own Offers section of the loyalty panel, for a limited-time promotion.
Punch card	A rule that rewards every fifth or tenth time something happens, like a coffee card.
Custom event	Something your own systems tell Meisei a customer did, like attending a class. See Custom loyalty events.

Wishlists

Term	What it means
Wishlist	Products a shopper has saved on your storefront. They can keep several and name them. See Wishlists.
Shared wishlist	A list a shopper has sent to someone else by link, who can mark items as bought. See Sharing and gift purchases.
Wishlist alert	An email to a shopper when something they saved drops in price or comes back in stock. See Wishlist alerts.

For developers

Term	What it means
Secret key	A key starting `sk_` that reaches the admin API. It holds a set of permissions and must stay on your server.
Publishable key	A key starting `pk_` that reaches only the widget API, so it's safe in a page a shopper loads.
Webhook	An address of yours that Meisei calls when something happens, like a review being published. See Webhooks.
Slug	A store's short handle, used by imports and widgets.

See Authentication for how the keys work.