Every limit by plan

This page lists everything each plan allows. Only the engaged customers at the top change what you pay; everything else is a safety net that normal use never reaches. Starter, Growth and Scale share one set of safety nets, and Unlimited has a larger one. For what happens when you hit one, see Plans and limits.

The Limits section on the Billing page, showing each allowance against what the plan allows

What changes by plan

Allowance	Starter	Growth	Scale	Unlimited
Engaged customers included a month	1,000	3,000	20,000	No limit
Emails to customers a month	25,000	75,000	500,000	10 per engaged customer, at least 500,000
AI spend a month	$3	$8	$40	$150
Review requests sent a month	10,000	30,000	200,000	1,500,000

Store size

Allowance	Starter, Growth and Scale	Unlimited
Connected stores	10	50
Products	250,000	1,000,000
Variants per product	100	200
Customers	2,000,000	5,000,000
Reviews stored	1,000,000	2,000,000
Review submissions a month	100,000	1,000,000
Generated review answers a month	10,000	100,000
Team members	50	250

Things you set up

Allowance	Starter, Growth and Scale	Unlimited
API keys	20	50
Webhook endpoints	50	200
Automations	25	100
Loyalty programs	10	50
Rules per program	200	500
Tiers per program	25	50
Rewards per program	500	2,000
Saved charts	200	1,000
Dashboards	50	200
Saved filters	200	1,000
Quick filters	50	200
Tags per item	50	100
Wishlists per customer	100	100
Items per wishlist	500	500

Storage and history

Allowance	Starter, Growth and Scale	Unlimited
Brand assets per store	500 MB	2,048 MB
Uploaded files in total	100,000 MB	1,000,000 MB
One upload	100 MB	250 MB
Assistant attachments	5 MB	5 MB
Photos and videos per review	10	20
Webhook delivery history	90 days	365 days
Import history	365 days	730 days
Rows in one import	500,000	2,000,000
Imports a day	20	100
Rows in one export	500,000	2,000,000

An export that reaches its row limit stops there, so narrow the list with a filter and export it in parts. An import over its row limit brings in the newest rows and skips the rest. Reviews stored counts every review you hold. Once you reach it, Meisei turns away new reviews until some are deleted. Edits and re-imports of reviews you already have still work. Assistant attachments is how much one message to the dashboard assistant can carry in images and PDFs. Import history is how long a finished import is kept, with the spreadsheet it ran on. When it's cleared, what the import created stays.

Developer limits

Allowance	Starter, Growth and Scale	Unlimited
API requests per minute	600	3,000
MCP requests per minute	120	600
Loyalty events per minute	120	600
Emails per customer per day	10	20
Automation runs a month	1,000,000	10,000,000
Time for one automation run	30 seconds	30 seconds
Processing time for one run	100 ms	100 ms
Requests to other services in one run	50	50
Meisei API calls in one run	1,000	1,000

Per-minute numbers are for your whole account, not per key. See Rate limits. The emails-per-customer cap stops a misconfigured integration from mailing one person forty times. Past the automation runs a month, automations are skipped until the month resets. The four per-run numbers are what a single run of a script may spend.

During the free trial

Nobody has paid yet, so the trial has smaller safety nets, and every one of them lifts the moment your first payment goes through: 1,000 MB of files, 25 MB per upload, 5,000 products, 20,000 customers, 5,000 reviews, imports of up to 5,000 rows and 2 a day, 1,000 emails and $0.50 of AI spend for the whole trial, 5 team members, 2 connected stores, 5 automations, 10,000 automation runs and 1,000 review requests. Engaged customers are counted during the trial but never charged or capped.

Two things wait for your first payment: photos in an imported reviews file (the reviews arrive straight away), and Shopify history older than 90 days or past the first 5,000 products, customers and orders. Both arrive on their own within an hour of paying.

Next steps

Plans and limits: which plan fits, and how to get one number raised.
Billing: change plan.

#Every limit by plan

#What changes by plan

#Store size

#Things you set up

#Storage and history

#Developer limits

#During the free trial

#Next steps