AI agents on your storefront

This page helps you let an AI assistant in a shopper's browser use your Meisei widgets for them, so it can answer "what do people say about this?" or "save this for later" without guessing at your page.

What an agent can do

Some browsers now come with an AI assistant built in, and the shopper can ask it to do things on the page they're looking at. With this turned on, your widgets offer that assistant four things to call, through a browser standard called WebMCP:

  • Read the reviews for the product on the page: the average, the breakdown, the "What reviewers say" summary and the reviews themselves, sorted or filtered by stars.
  • Ask about the product. The same instant answers your reviews widget gives shoppers, written from your published reviews. Only offered when instant answers are on.
  • Check rewards. How your loyalty program earns and what points buy, and for a signed-in member their balance, tier and the reward codes they hold.
  • Save to a wishlist. Adds the product to the shopper's wishlist. Saving something that's already there changes nothing, and nothing is ever removed.

Each one only appears on pages that already show the matching widget. The agent sees exactly what the shopper could see, with the shopper's own sign-in, and nothing else: no other shopper's data and nothing from your dashboard. It can't write reviews or spend points.

Turn it on

It's off until you turn it on.

On Shopify:

  1. Open your theme editor from Online Store → Themes → Customize in your Shopify admin.
  2. Open App embeds and select Meisei.
  3. Check Let AI agents use the widgets under AI agents, then press Save.

Anywhere else, your developer adds one attribute to the Meisei script tag, or one prop on a React storefront. See AI agents in the developer section.

What to expect

Only some browsers support WebMCP today, starting with Chrome, and the assistants that use it are new. Shoppers in other browsers see your widgets exactly as before, and nothing loads for them that didn't already.

Questions an agent asks spend from your AI budget the same way a shopper's do, and show up under Reviews → Instant answers like any other.

If something isn't working

  • The agent says there are no Meisei tools. Check the setting is saved and that the page has the widget the agent needs: a product's reviews widget for reviews and questions, the wishlist button for saving, a loyalty panel or the rewards button for rewards.
  • It can't ask about a product. Instant answers are off. Turn them on under Settings → Features → Reviews.
  • It can't see the shopper's points or wishlist. The shopper isn't signed in to your store. Wishlist saves still work and move to their account when they sign in.

Next steps